Get to Know Us!

Behind the Brand

HINES LONDON is the brand that's taking over your social media feeds with game-changing looks and next-level designs that'll have you double tapping. We strongly believe style should be accessible to all, whatever your budget, as we deliver product inspired from the catwalk and the coolest muses of the moment.

Our girls know they can trust on us for everything from the latest trend-led pieces to celebrity inspired looks to the everyday wardrobe staples, and the ultimate party piece. We are much more than a brand. We want to instill confidence in our customers when it comes to how they dress and present themselves to the world, and we want to create a community where #EveryBodyInHL.

A movement promoting body positivity, equality, and overall self confidence regardless of body type, race, or gender.